{"id":179835,"date":"2025-05-08T02:48:19","date_gmt":"2025-05-08T02:48:19","guid":{"rendered":"https:\/\/fotsdominicana.com\/noticias\/?p=179835"},"modified":"2025-05-08T02:49:16","modified_gmt":"2025-05-08T02:49:16","slug":"alcaldia-de-esperanza-presenta-debilidades-en-posicionamiento-digital-segun-lic-maria-m-urena-de-fots-dominicana","status":"publish","type":"post","link":"https:\/\/fotsdominicana.com\/noticias\/alcaldia-de-esperanza-presenta-debilidades-en-posicionamiento-digital-segun-lic-maria-m-urena-de-fots-dominicana\/","title":{"rendered":"Alcald\u00eda de Esperanza presenta debilidades en posicionamiento digital, SEG\u00faN LIC. MARIA M. URE\u00f1A DE FOTS DOMINICANA"},"content":{"rendered":"

Fots Dominicana Noticias \/ Contacto: 849-357-5030<\/span><\/p>\n

\"\"Esperanza, Valverde, R.D.\u2013 La mercad\u00f3loga Mar\u00eda Mercedes Ure\u00f1a, directora de prensa de FOTS Dominicana Medios, advirti\u00f3 que el ayuntamiento de Esperanza muestra serias debilidades para ser localizado efectivamente en buscadores de redes sociales y plataformas web.<\/p>\n

Seg\u00fan Ure\u00f1a, las gestiones pasadas abrieron cuentas que no fueron transferidas correctamente, lo que llev\u00f3 a la actual administraci\u00f3n a crear nuevas p\u00e1ginas, generando confusi\u00f3n entre los ciudadanos al buscar informaci\u00f3n del cabildo.<\/p>\n

Adem\u00e1s, se\u00f1al\u00f3 fallos en el uso de hashtags y herramientas digitales, sugiriendo al alcalde Freddy Rodr\u00edguez unificar el branding digital de la instituci\u00f3n y recuperar la memoria virtual del ayuntamiento.<\/p>\n

Fuente: Monitoreo de medios y redes FOTS DOMINICANA<\/span><\/p>\n

\n

Esperanza City Hall shows weaknesses in social media positioning<\/strong><\/span><\/p>\n

Fots Dominicana News \/ Contact: 849-357-5030<\/span><\/p>\n

Esperanza, Valverde, D.R.\u2013 Marketing expert Mar\u00eda Mercedes Ure\u00f1a, press director at FOTS Dominicana Medios, warned that Esperanza\u2019s city hall suffers from serious issues in online search visibility on both social networks and web platforms.<\/span><\/p>\n

Ure\u00f1a pointed out that previous administrations created social media accounts that were not properly handed over, forcing the current management to open new ones, which leads to confusion among citizens looking for information about the local government.<\/span><\/p>\n

She also noted poor use of hashtags and digital tools, and urged Mayor Freddy Rodr\u00edguez to unify the institution\u2019s digital branding and recover its historical digital presence.<\/span><\/p>\n

Source: Media and Social Monitoring, FOTS DOMINICANA<\/span><\/p>\n

\"\"
Lic. Mar\u00eda Mercedes Ure\u00f1a -Lic. en Mercadeo – Locutora Profesional – Maestra con Habilitaci\u00f3n Docente – Gerente Administrativa -Directora de Prensa y contenidos de FOTS DOMINICANA MEDIOS<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Fots Dominicana Noticias \/ Contacto: 849-357-5030 Esperanza, Valverde, R.D.\u2013 La mercad\u00f3loga Mar\u00eda Mercedes Ure\u00f1a, directora de prensa de FOTS Dominicana Medios, advirti\u00f3 que el ayuntamiento de Esperanza muestra serias debilidades para ser localizado efectivamente en buscadores de redes sociales y plataformas web. Seg\u00fan Ure\u00f1a, las gestiones pasadas abrieron cuentas que no fueron transferidas correctamente, lo […]<\/p>\n","protected":false},"author":2,"featured_media":179831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[326,441],"tags":[],"class_list":["post-179835","post","type-post","status-publish","format-standard","has-post-thumbnail","category-esperanceno-soy","category-provinciales"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/fotsdominicana.com\/noticias\/wp-content\/uploads\/2025\/05\/branding-digital-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/posts\/179835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/comments?post=179835"}],"version-history":[{"count":2,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/posts\/179835\/revisions"}],"predecessor-version":[{"id":179838,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/posts\/179835\/revisions\/179838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/media\/179831"}],"wp:attachment":[{"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/media?parent=179835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/categories?post=179835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fotsdominicana.com\/noticias\/wp-json\/wp\/v2\/tags?post=179835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}